The best shoppers don't just get lucky during holiday sales—they have a strategy. And you're clearly one of them, or you wouldn't be here reading this.
If you're planning to knock out your gift list (and maybe treat yourself) during our Thanksgiving through Cyber Monday sales, these insider moves will help you maximize every dollar, look like a gifting genius, and actually enjoy the process instead of stress-shopping at the last minute.
Here's how the smart shoppers do it.
1. Buy Sets, Gift Them Separately
Here's where math is our friend: when you buy a set (like our Waves Set or Flora Set), you automatically get 15% off. But here's the brilliant move—you can split that set up and give each piece as a separate gift. So you're getting multiple gifts at a discount, and each recipient thinks you bought something just for them.
Stack that 15% set discount with the 30% Thanksgiving sale (or 20-30% Black Friday through Cyber Monday) and you're looking at serious savings on multiple people's gifts.
2. Time Your Shopping for Your Preferred GWP
We're offering different gifts with purchase depending on when you shop, and this matters if you're strategic about it.
Shop Thanksgiving (Loyalty/SOCIETY only): Hit the $150 threshold and you'll get our new Hello Adorn tote and bandana. Use the bandana to wrap a jewelry gift (it's basically built-in packaging that becomes part of the present), and keep the tote for yourself or gift it to someone who has a tote problem.
Shop Black Friday through Cyber Monday: Spend $150+ and you'll get a pocket jewelry case (you choose which color!). This is the perfect addition to any jewelry gift—it makes the present feel more complete and gives them a place to store the piece when they travel.
Both sale periods include free shipping at $150, which is another reason to think about bundling your purchases strategically.
3. Make the Wrapping Part of the Gift
Speaking of packaging: instead of buying wrapping paper that'll get tossed, add a jewelry case or polishing cloth to your gift. A leather jewelry case isn't just about presentation—it's where they'll keep that necklace forever. A polishing cloth is practical and shows you thought about how they'll care for the piece long-term.
You're essentially giving them two gifts, and the "wrapping" is more useful than anything you'd find at the store.
4. Personalize It to Show You Actually Know Them
If you want a gift to feel thoughtful without a huge price tag, go personalized.
An initial necklace or a charm bracelet with meaningful charms shows you picked out something just for them. Our customizable pieces like the Rowan Neck Cuff or Catalina Hoops with the perfect hoop charms let you build something unique, and that kind of personalization makes a gift feel significant regardless of cost.
This is the move that makes people say "she really gets me."
Shop our Personalized Collection.
5. Pair Strategically to Make Gifts Feel Bigger
Gifting a single delicate necklace is nice. Gifting a delicate necklace paired with matching studs feels complete and intentional.
The trick is strategic pairing—think about pieces that work together or build on something they already wear. A ring from our Tiny Favorites collection paired with coordinating ear climbers. A chain necklace and a pendant they can add to it.
You're not just giving them one thing; you're giving them styling options too.
6. Join Our Free Loyalty Program to Shop the Sale Early on Thanksgiving
Our Thanksgiving sale is exclusively for Loyalty members and SOCIETY members, which means you get 24 hours to shop before the general Black Friday crowds.
If you're not already signed up, joining our free loyalty program gets you access to the 30% off sale, first pick of inventory before anything sells out, and you'll earn points on every purchase that add up to future discounts. It's free to join and takes about 30 seconds.
7. Stack Your SOCIETY Discount for Even More Savings
If you're already planning a bigger holiday shopping haul, here's the math that matters: SOCIETY members get 10% off always—and that discount stacks with sales.
So during our exclusive Thanksgiving sale, you're getting both the 30% sale discount and your 10% Society discount working together. The membership pays for itself pretty quickly if you were going to shop the sale anyway, plus you get that 10% discount year-round on future purchases.
8. Do Some Girl Math and Shop for Yourself Too
If you're buying 10 gifts at 30% off during the sale, you're basically saving enough to justify adding three gifts for yourself for "free." (That's girl math.)
Whether it's stocking up on everyday staples like hoops or grabbing something from a new collection you've been eyeing, build it into your strategy. You're already saving—might as well make it count for yourself too.
The math checks out, and you deserve it.
9. Get Inspired by Unexpected Pairings
Jewelry loves company. Some of the best presents combine a piece of jewelry with another little something —a necklace with a candle, ear climbers with a beautiful coffee table book, a bracelet tucked into a cozy blanket.
Think about what else the recipient loves and build a multi-piece gift around the jewelry. It makes the whole thing feel more personal and considered, even if the individual pieces aren't expensive.
If you're local, stop into our Flagship store for a curated selection of goods perfect for gifting.
The bottom line: Holiday shopping doesn't have to be stressful or budget-busting if you go in with a plan. You're already ahead of the game by thinking strategically.
Shop early if you're a Loyalty or SOCIETY member, get intentional about personalizing and pairing, and don't forget to grab something for yourself while you're at it. After all this thoughtful gifting, you’ve earned it.
